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February 11, 2008
Posted: 12:45 PM ET

Lindsay Druart

There are black women in Second Life, but many don’t reveal it. This makes Lindsay Druart even more unique being a woman, and black, and partner in owning and running several Second Life businesses. These include a bank, a credit union, a brokerage, a credit reporting agency and real estate company.

She originally heard about SL on a RL plane flight, [I] “got into a convo with a guy and he said that some woman was a self-made millionaire in a video game. Ansche Chung….I couldn’t believe it so I had to come in myself to see what the hubbub was about.”

Asked if she suffered any prejudice in SL, she says, “No one realizes I am black until they see my first life pic. I have only experienced one situation of prejudice in SL and I just found the guy to be ignorant.”

Lindsay met her business partner at a club when she attended Trivia Tuesday. “He hired me to host for him and we have been inseparable since.” Lindsay also Role Plays in Dark City and Obsidian City.

Asked how she balances work and play she reports, “Well I do them simultaneously. I run the business in IMs and RP in chat so I would say I spend a great deal on both.”

The L & L Website says that L&L Bank and Trust was founded with the notion to return funds lost in the bankruptcy of Second Life Investment Bank in May 2007. Lindsay says, “We were able to refund about 80% of what was on deposit and most of those people are still customers today because of that.”

What is her vision of Second Life’s future? “I see SL being a bit of a ghost town in a year. Nothing like it is now. Open source and Linden Labs unthoughtful rules will be its demise. It will be a corner stone, yes, but nothing like now. I expect to be running my own grid one day.”

Some non-Linden Lab grids inlcude DeepGrid, OSGrid, OpenlifeGrid and CentralGrid with over 750 regions and more that 10,000 users. LindsayGrid may not be far behind them.
Submitted by Jim Sella

Filed under: business • culture • ireport


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Aaron Morgan   February 16th, 2008 2:58 am ET

I had to checkout Second Life for myself, after seeing it on tv. People making real world money?..Wow!.. I wanted to see what the hubub was about as well, and I’m still trying to figure out what the draw is. I spent countless hours wandering this world. From the most popular places to the more risque rooms. And all I can say is: BORING…BORING… AND MORE BORING. The most exciting thing you’ll do in this game is change your characters appearance in the first few minutes. From there you’ll go from ghost town too ghost town, thinking that you might actually have a conversation with someone or do something engaging, but guess again, the game is so under populated, you might as well be playing Windows Solitare. The game is too real in some ways as well. For one, there’s billboards and advertising everywhere, like I don’t get enough commercials on my tv, spam in my email, or junk mail in my mailbox. Also.., like the real world, it takes money, “Real Money” to make any money in this game to do anything of any consequence. The real estate market is so controlled by players that have invested thousands of “Real” dollars in the game, Sooo, good luck getting your piece of the very limited supply of land. You might be able to dance for a few bucks though. There are rooms which are reminicent of some kind of Telemarketing Hell, which have you fill out endless surveys that want your “Real” name, address, telephone number, and email address for like 2 game bucks an hour. Whatever you do, if you decide to check it out, create another email account, with a fake name and fake address to give these people before you start playing the game. Or you’ll be deleting spam until the second coming. It’s no wonder they have to give this game away.

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